Since the beginning of time we have known that nature has placed us under two masters
Pleasure and Pain
The Pleasure Pain principle is a concept which states we are born into the world seeking gratification by finding pleasure and avoiding pain
Pain and its consequences are more immediate than that of Pleasure and a simple misstep can forever be etched into your memory
For example
Have you ever stubbed your toe against a really hard surface
It hurts
And we do everything we can to avoid that kind of pain again
This Pleasure Pain concept will be what guides you in your quest for the perfect exit strategy
And you don’t want it to be a painful experience do you
Most IFA Business owners will only look to retire once and therefore you must get it right the first time to avoid painful scenarios such as
Unviable acquirers
Who offer unfair multiples
And have a lacklustre approach to your clients
By spending just 10 minutes of your time reading our eBook The Seven Deadly Sins of Sellingnow for the essential tips to get your business ready to secure a premium offer
Without smashing yourself into those painful scenarios
A staggering 82% of sellers surveyed have said they struggled in helping the sale of their IFA business along because
They lacked the fundamental knowledge on how to make their IFA Business the preferred option to potential acquirers
Don’t be a part of that painful statistic now for the Sweet Sixteen and I can show you how to make your exit a pleasurable one
Learn how to motivate potential acquirers into believing that acquiring your business will bring them pleasure
And not acquiring your business will bring them pain
And because pain generates strong emotions
Avoiding it always wins
Best Wishes
Stephen Hagues
PS Like to relax for pleasure grab a hot beverage kick off your shoes and take a break for yourself by clicking here to download and read our eBook on how to secure that premium offer for your IFA Business
